The Heineken commercial watched in class takes place at what seems to be a house warming party. The lady of the house is showing her friends around and finally brings them to the walk-in closet where they all scream in excitement. Not long after that, their screams become overshadowed by that of a group of men, only this group of men is not screaming about a closet, but in fact a walk-in fridge full of beer.
This Heineken commercial parallels the over-the-top excitement a group of women get when entering a walk-in closet to the of a group of men entering a walk-in fridge full of beer. By having the walk-in fridge be shown to a group of only men, Heineken makes it clear who they're target audience is. The company uses the stereotype of how drinking beer is usually thought to be an act of 'masculinity' to their advantage and thus come up with a very funny and clever commercial for audiences to enjoy... perhaps even while drinking some fine Heineken beer.
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