In the AT&T commercial watched in class, we see a little boy and girl who show to be out of our time period due to their very classical attire. We can infer that the kids represent Hansel and Gretel, not only due to their clothing, but due to the fact that they are dropping bread crumbs in order to find their way home which happens to be a big resemblance to the Hansel and Gretel fairy tale. In the commercial, those bread crumbs are eaten by pigeons without the kids realizing and thus they are lost in the city.
Now, the whole role of AT&T comes into play. As oppose to truly being lost in the city, the two just whip out their phone and navigate their way back to their "cottage". Seeming to fit in with the whole fairy tale concept, we are shown the 'magic' of technology and the ease of using it; if two little kids not even from our time period can use such technology, then can't anybody? This picture helps create a stigma that AT&T is so easy and useful, and by putting this into the minds of all viewers, AT&T has just created themselves a much wider demographic that includes all generations. Whether you're a lost little kid or an old man who thinks they are too out of tune with this generations technological advances, AT&T is the product for you... or at least this commercial makes you consider that.
"time frame" is a little bit of a misleading phrase. A frame is a singular shot where as time passes in this commercial. Its not a set of stills. Try using words such as; generation, spectrum, universe etc. the rest of the work is great though, the demographic comments are insightful and I didn't even think about that!
ReplyDeleteAt the end of your piece you jump to the conclusion that AT&T has opened itself up to a whole new large demographic. I don't think that such a conclusion can be made just from this commercial.
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